Graphic Design

Instagram ads specifications

Best Instagram Size for Post and Video

Image size

Source from Facebook Business

The recommended image size for Instagram ads depend on which format you use:

Minimum resolution (600 x 500 pixels)
Maximum resolution (1936 x 1936 pixels)

Minimum resolution (600 x 315 pixels)
Maximum resolution (1936 x 1936 pixels)

Minimum resolution (600 x 750 pixels)
Maximum resolution (1936 x 1936 pixels)

When you’re creating your ad in ad creation, you can use Crop image to help ensure your Instagram ad looks the way you want it to.

Video size

Your video’s file size can be up to 250MB max.
Your video ads in Feed can be up to 60 minutes.

Caption length
The caption you use for your Instagram ad will appear below the image and may include up to 2,200 characters.

Aspect ratio
The aspect ratio for Instagram ads depend on the format.

Square – 1:1
Landscape – 1.91:1
Vertical – 4:5

Website URLs in captions

As a best practice, we recommend you avoid using URLs in your Instagram ad’s text. URLs will not be clickable from your ad’s text field.

To learn more about the advertising policies for Instagram, visit our Advertising Standards site. For additional specs and information, refer to the Ads Guide.

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